1 in 6
people globally are affected by infertility
WHO, 2023
Women's Health Ally
Explain hormone health through patterns, not snapshots.
At-home rapid test kit that puts women in control of their cycle and hormonal health.
20
measurements
4
hormones
1
cycle
App
readout
Research Labs
Clinical Advisors
Regulatory Path
Pilot Partners
FemTech Market
The Scale of the Problem
Women are left without answers about their hormone health.
The Whally deck opens by framing hormone health as underserved, widespread, and poorly explained by current solutions.
10%
of women and girls worldwide live with endometriosis
WHO, 2023
8–13%
of women of reproductive age globally have PCOS
WHO, 2023
1.2B
women will be in menopause or post-menopause by 2030
Menopause Society / WHO
Snapshot vs Narrative
One-time testing misses the story of a full cycle.
The kit repeatedly contrasts one-off hormonal snapshots with a fuller cycle narrative. Whally is positioned to show repeated patterns and signal interactions over time instead of a single isolated datapoint.
The Snapshot
1
A single moment, disconnected from the broader hormonal context.
The Narrative
20 days
A repeated, cycle-wide pattern that can actually explain fertile windows and hormone behavior.
20 cassettes
Continuous at-home measurement instead of a clinic-dependent workflow.
Phone-read strips
The platform pairs physical tests with software interpretation rather than a yes/no result.
Whally
Unleash better hormone understanding with a more complete testing story.
Whally measures four reproductive hormones across the cycle and interprets the data through the smartphone app to give you a clear picture.
One Platform. Two Products.
Whally Rapid Kits plus the Whally app.
The physical test kit and smartphone app work together to collect and interpret hormone data throughout the cycle.
20 cassettes per cycle
4 hormones in 1 strip
LH, FSH, Estradiol (E3G), Progesterone (PdG)
Read by smartphone with iOS/Android app
Cycle intelligence
Fertile window & conception
Ovulation & anovulation
Luteal phase defect
Low ovarian reserve (DOR)
Perimenopause & menopause onset
PCOS & endometriosis signals
Estrogen dominance
What does Whally include?
Smart Cycle Tracking
Visualize your cycle rhythm with hormonal data. Gentle, personalized daily guidance.
AI Advisor
Your hormonal assistant analyzing your data to offer science-backed, personalized insights.
Symptom Patterns
Connect the dots between your hormone levels, your mood, and your physical symptoms.
Hormone Dashboard
Track your LH, FSH, E3G, and PdG levels in real-time and monitor trends over time.
Health Markers
Combine silent body signs like BBT with your hormonal test results for a 360° view.
Health Reports
Easy-to-share, data-driven summaries designed for conversations with your care team.
Health Guide
Understanding your body's language
Clear, evidence-based information on conditions that shape hormonal health.